About

For additional information, please contact me at leonardsipes@gmail.com or use the contact form or call toll free via Google Voice at 202-455-5576 or sign-up for the e-mail list.

Please note that I am currently offering limited services at no charge to government, associations and nonprofit agencies. Please see the “Services”  banner at the top of the page.

Top Site:

This is a top 25 site for marketing and advertising per OnTopList.

Featured  by:

  • Microsoft Government
  • Bloomberg Business Week
  • Social Media Today
  • Alltop News
  • Alltop Social Media
  • Living Social-Top Headlines
  • Linkedin-Featured Articles
  • Forbes featured comments
  • Center for Social Media
  • WordPress
  • GovLoop
  • Social Earth
  • Humanitarian News
  • See complete list on the right side of this site.

Followed by: 

Over 3,500 followers on Facebook, Twitter, LinkedIn and Google+.

Ranked Site: 

This is a top site for “social media for government or associations or nonprofits” and “government or nonprofit PR” and  ”government or nonprofit social media” per Google. Also ranked high for “government, association or nonprofit public relations.”

My Observations:

Note that my observations and writings are mine and do not represent my employer or any professional association that I belong to.

Professional Summary:

Thirty years of award winning government public relations and social media. Twenty years of award winning television and radio hosting and producing.

Thanks for your interest:

I specialize in government, association and nonprofit public relations and social media services. I’m currently the Senior Public Affairs Specialist and Social Media Manager for a government agency in Washington, D.C.

Finding Reputable Assistance:

Agency representatives state that the hardest part of getting help with public affairs and social media is finding reputable assistance. There is so much uncertainty regarding these topics that it seems impossible to make sense of it all.

I’m a graduate of several universities  with a post-Master’s Degree from the Johns Hopkins University.  I have 40 years in government ( I started as a police officer) with 30 of those years involved in public relations and social media at the national and state levels.

Media: I understand the media. I’ve been interviewed and quoted by every national news operation multiple times; from the New York Times to CBS Evening News to National Public Radio to Entertainment Tonight to national talk shows, I have done them all. I have been directly responsible for tens of thousands of difficult media requests. In my home office you will see personalized autographed photos from the biggest names in national news.  I have never lost an agency head due to unfavorable media coverage.

Marketing and Clearinghouses: I operated clearinghouses for the federal government and spoke to the media. I was the federal government’s primary contact person for crime prevention for 10 years. I helped administer the “McGruff the Crime Dog-Take a Bite out of Crime” national media campaign; the nation’s most successful public service advertising effort. I used that experience to create five state-level media campaigns and all met or exceeded their goals.

Social Media: I hosted and produced government television and radio shows for 20 years and was one of the first to place radio shows on the Internet and interact with customers (the beginning of social media). I operate one of the country’s most popular social media platforms (television, radio, blog and transcripts) for my topic with 35 search terms on the front page of searches. I was either the first (or one of the first) federal agencies to engage in social media.

Emergency Media: I led emergency media operations for a wide variety of  events including hurricanes, major snow storms, tornadoes, prison riots and police related incidents.

Bottom-line: All I am is someone who gets great enjoyment from assisting others in “cutting through the clutter” as to media and public relations relations and social media. You can trust me with that responsibility.

Promotional material for a university-based ”Media and Government” course:

The course will be taught by Associate Professor Leonard A. Sipes, Jr. Sipes has over 30 years of national and state level experience in government media relations. He has been quoted by every major national newspaper and national news network.

From “McGruff the Crime Dog” to Department of Justice clearinghouses to Director of Public Affairs operations for huge multi-layered agencies to Hurricane Katrina to one of the most successful social media operations in the country, Sipes has developed a national reputation for successful reactive and proactive public relations.

He created new and successful public relations plans,  effectively managed thousands of media and legislative contacts and created successful state anti-crime campaigns. He produced a unique and emulated style of proactive public relations,  wrote and managed hundreds of publications and produced  20 to 50 percent approval in agency public opinion.

He has vast experience in big-complicated agencies. He won many national and local awards including a top ten web site from Government Computer News.

Mr. Sipes received a graduate degree from the Johns Hopkins University. He is a graduate of two additional universities.

For Additional Information:

For additional information, please contact me at leonardsipes@gmail.com or use the contact form at the top right or call toll free via Google Voice at 202-455-5576 or sign-up for the e-mail list.

 

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