Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is whether non-commercial sites should adopt the same strategies? The bulk of visitors to any website [...]
Http://LeonardSipes.Com I just finished reading “How ‘Grammar Girl turned a single hobby podcast into a growing media network” from the Neiman Journalism Lab. Grammer Girl is a fresh, friendly little podcast (radio or television show for the internet) that’s wildly successful. For the rest of us who struggle mightily with our websites hearing how one [...]
Http://LeonardSipes.Com I just did an article (link below) titled “Want contributions? Reach out to the socially connected tech community.” In it I used data from Pew Internet suggesting that those technically and socially inclined are willing and able to respond quickly to calls for contributions. Now the Columbian (WA, link below) offers a short article [...]
Http://LeonardSipes.Com “The Atlantic” recently offered an article titled “How Has the Internet Changed in the Last 5 Years?” and included an incredible presentation from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers. Meeker’s report covers global digital trends including social, mobile and internet. She reports that time spent on social networking sites has [...]
What’s your preferred format, radio or television? If you are going to create electronic media for your website or organization, what’s easier? Which format delivers the biggest bang for your buck? My choice is audio. An audio recordings are fairly easy to create and audio is web friendly. Even [...]
http://leonardsipes.com Rules for Successful Government Media Relations State University Media Relations Course Outline Gentlereaders: What follows is an outline for a course on media relations I taught at a state university . Best, Leonard Sipes Please Understand This is the world’s biggest guessing game Experienced PA people violate most rules sometimes Being right 95 percent [...]
So You Want to Podcast? Radio and Television Shows for the Internet provides fundamental lessons on creating and placing audio and video on the internet.
This article addresses the more general question of whether criminal justice agencies can have a favorable impact on public attitudes and perceptions.
Battling the Bullies–Using Audio for Internet Reputation Management
by admin on May 14, 2012 · 0 comments
Http://LeonardSipes.Com Note: Good writers visualize their readers. I see a women/girl being the victim of internet bullies posting photos or salacious stories on Facebook and related social sites. This article is for her. There was an article in the New York Times addressing reputation management. The fundamental question was neutralizing negative articles or blog posts [...]