Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com Question: Is it time to admit that social media has multiple definitions and uses? Assertion: There are two types of organizations using social media; those who simply push information out and those who depend on people interacting to survive. Article: “Describe your sex life with a movie title,” was a recent post on my [...]
Http://LeonardSipes.Com Happy New Year! I talk to people who are ready to give up their sites after one year of effort. I understand their concerns. My government sites pull almost 100,000 page views a month and sites I’ve assisted can get as many as 2,500 page views a day. But starting from scratch and establishing [...]
Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries filled the room with massive energy and creativity. You can’t go to Blog World without [...]
Http://LeonardSipes.Com This site addresses public relations and social media for government, associations and nonprofits thus we explore a variety of digital technologies and PR issues to increase our presence and ability to serve. But nothing I’ve done in 20 years of hosting and producing radio, television and social media for government agencies comes close to [...]
Http://LeonardSipes.Com A standard method of introducing yourself and your new website and blog is to contact others within your field and ask for comments and the possible exchange of links. There are endless debates and suggestions as to driving traffic to your site and the best seem to be links from one website to another. [...]
Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In essence, these two events opened the door to subject matter experts to provide their analysis [...]
Http://LeonardSipes.Com There’s a large number of subject matter experts who try blogging and give up; it’s hard to see the benefits for you or your organization. Too much pain and too little gain. The principle difficulty is time; most of us don’t have a lot of it. So [...]
LeonardSipes.Com Summary: If we want responsible subject level experts to blog, we have to make the results more rewarding. There is a new discussion as to whether or not blogs are dying from Media Post’s “Social Media Insider” written by Catharine P. Taylor. The address for the article is http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145558. In essence, Catherine states that blogs are [...]
http://leonardsipes.com Rules for Successful Government Media Relations State University Media Relations Course Outline Gentlereaders: What follows is an outline for a course on media relations I taught at a state university . Best, Leonard Sipes Please Understand This is the world’s biggest guessing game Experienced PA people violate most rules sometimes Being right 95 percent [...]
Social media sites are popping up everywhere as more and more agencies are starting to incorporate them into their media outreach efforts. We created our federal social media site 3 years ago, and believe that the site has provided concrete benefits to our agency.
