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Http://LeonardSipes.Com Question: Is it time to admit that social media has multiple definitions and uses? Assertion: There are two types of organizations using social media; those who simply push information out and those who depend on people  interacting to survive. Article: “Describe your sex life with a movie title,” was a recent post on my [...]

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Http://LeonardSipes.Com Question;  can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to direct traffic to your website. If the conversation takes place on Facebook, Twitter, Google+ or [...]

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Children on Facebook

by admin on December 2, 2011 · 0 comments

  Http://LeonardSipes.Com This site is devoted to government, associations and nonprofits and some come to me with complaints about the number of young people they interact with.  They want older audiences; people of influence; people who support causes. Older audiences are rapidly catching up with some of the highest percentage increases in social media use. [...]

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Http://LeonardSipes.Com It’s really easy to go to your share button at the end of your website article and place your new creation on Facebook, Twitter, LinkedIn and other social media sites. You even take time to create customized Twitter and Facebook pages. You do all this “but” you get little traffic from these sources to [...]

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Http://LeonardSipes.Com Summary of Research Regarding Teens Online—The Future of Social The best research on  the online world of teens comes from Pew and the experience, while cautionary as to bullying,  is not as bad as others have made it out to be. Fifteen percent report online “meanness.”  The report shows parents actively involved in the [...]

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Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants. The survey looks at all forms of communication including television, newspapers, radio, the internet and [...]

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Short blog posts rule the Internet.

by admin on September 19, 2011 · 0 comments

Http://LeonardSipes.Com We know from research that shorter is better. My government social media presence, however, throws this concept out the window with 30 minute television and radio shows and blog entries that are actually full-blown articles printed in national publications. We get 70,000 page views a month (wouldn’t we all like to get 70,000 page [...]

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Http://LeonardSipes.Com A new report from Pew (see below) documents the dramatic rise in the use of social media and that most are satisfied by the experience. But as to who uses social media sites the most, age rules. When it comes to race, income, education and location there are differences but they are less pronounced. [...]

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Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and CEO, AdAge A Trillion Pageviews for Facebook Digital Inspiration Why Hyperlocal News Is Better Than [...]

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The Web Ain’t Dead Yet (And It’s Getting Easier to Create) Wired Does StumbleUpon Really Drive More Traffic Than Facebook? Mixed Media Why the Navy Likes Google+ Fast Company First Details About Lift, the Next Social Network From the Founders of Twitter ReadWriteWeb Public Relations Society of America

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