Http://LeonardSipes.Com I wrote “Stress and Public Relations” last week and received comments and questions via e-mail, LinkedIn and Twitter. Most debated the reasons for stress in communications but several suggested that social media was a contributing factor. The original article was based on a findings from CareerCast/PR Newser on the ten most stressful jobs. Summary: [...]
Fear of Social Media
Social Media and Stress in Communications
by admin on April 24, 2012 · 3 comments
Two Solutions for Journalism’s Most Pressing Digital Problems
by admin on March 27, 2012 · 0 comments
Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems. I have been associated with state and national media for over 30 years and I want to [...]
Internet privacy–the debate that won’t go away
by admin on February 27, 2012 · 0 comments
Http://LeonardSipes.Com (social media and PR for government, associations and nonprofits). See summary of Pew Internet research on privacy and related media coverage regarding new legislation below. Article: If you listen to Leo Laport’s TWIT network (http://twit.tv/) you will find the finest audio and video offerings and insights on technology. TWIG (This Week in Google; http://twit.tv/show/this-week-in-google/) [...]
Yearning for a Quality Web Experience
by admin on January 10, 2012 · 0 comments
Http://LeonardSipes.Com Holly Finn from The Wall Street Journal writes about Humanizing the Web where she addresses deeper meanings from the online experience. The Internet is blazingly fast with people who run madly from page to page; skimming and not reading. The pace is tiring and the online experience becomes less than satisfying. We yearn for [...]
Blogs and Social Media Sites That Die
by admin on December 30, 2011 · 6 comments
Http://LeonardSipes.Com Happy New Year! I talk to people who are ready to give up their sites after one year of effort. I understand their concerns. My government sites pull almost 100,000 page views a month and sites I’ve assisted can get as many as 2,500 page views a day. But starting from scratch and establishing [...]
Half of Americans are watching internet video. It needs to be part of your on-line strategy.
by admin on October 24, 2011 · 0 comments
Http://LeonardSipes.Com There are endless reports about the ever increasing presence of video in our digital world. Another from Nielsen is below. The truly amazing thing is the presence of YouTube and the ability of having a free hosting source for your video products. All you have to do is create and link to YouTube from your website. [...]
Restoring faith in government communication
by admin on October 12, 2011 · 0 comments
Http://LeonardSipes.Com This site addresses public relations and social media for government, associations and nonprofits thus we explore a variety of digital technologies and PR issues to increase our presence and ability to serve. But nothing I’ve done in 20 years of hosting and producing radio, television and social media for government agencies comes close to [...]
Your Fear of Social Media-Don’t Stick Your Neck Out
by admin on July 16, 2011 · 0 comments
Http://LeonardSipes.Com Fifth and final article on the fear some people in government, associations and nonprofits express when whey contemplate social media. In the first article I stated, “Media respects those who do social media. They like your willingness to engage. They sometimes are willing to give you the benefit of doubt because you are obviously unafraid of [...]
Your Fear of Social Media—Your Older Target Audience is Within Reach
by admin on July 15, 2011 · 0 comments
Http://LeonardSipes.Com Part four on the fear some people in government, associations and nonprofits express when whey contemplate social media. Entering social media now is like having an opportunity to get in on the ground floor of Google or Apple. If you knew it was going to become a worthwhile investment, you would have bought. Social [...]
Your Fear of Social Media—I Don’t Have the Staff or Money
by admin on July 13, 2011 · 1 comment
Http://LeonardSipes.Com Third in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. I listened to one of my social media podcasts where they were discussing the fact that tech-related conferences were filled to the brim with new exhibitors. When asked why, they all agreed that [...]


