Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarter [...]
Http://LeonardSipes.Com I wrote “Stress and Public Relations” last week and received comments and questions via e-mail, LinkedIn and Twitter. Most debated the reasons for stress in communications but several suggested that social media was a contributing factor. The original article was based on a findings from CareerCast/PR Newser on the ten most stressful jobs. Summary: [...]
Problem: Search engines, apps and just about everyone else on the web wants to track everything you do. Solution: Search engines and others can ask for volunteers to offer their data on monthly installments. Article: The process of search engines and apps tracking everything you do on the internet and having access to friends or the ability to post something on your [...]
Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems. I have been associated with state and national media for over 30 years and I want to [...]
Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably is) the most insightful social media document of all time. This is the third article [...]
Http://LeonardSipes.Com (social media and PR for government, associations and nonprofits). See summary of Pew Internet research on privacy and related media coverage regarding new legislation below. Article: If you listen to Leo Laport’s TWIT network (http://twit.tv/) you will find the finest audio and video offerings and insights on technology. TWIG (This Week in Google; http://twit.tv/show/this-week-in-google/) [...]
Http://LeonardSipes.Com It’s rather obvious that web and social sites are a journey into the soul of a person or organization. Website appearance and the quality of content makes a statement which scares the dickens out of all of us who self publish without editors. I spend President’s Day looking at e-mail that I haven’t had time to [...]
Http://LeonardSipes.Com (Note that I write about the internet and PR experiences of government, associations and nonprofits). Pew states that 65 percent of Americans are involved in social media but what do we mean by “involved?” The research below from Pew suggests that power users constitute about 20%-30% of Facebook users. Only 5 percent of Facebook [...]
Http://leonardSipes.Com The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School may be the most insightful social media document of all time. The essence is the media’s attempt to master internet and social media based strategies “and” turn a profit at the same time. But the lessons [...]
Http://LeonardSipes.Com The research below from the Pew Center on the States measured every election website in the country as to services provided and the ability of people to locate the site. If one wonders how government websites are progressing, this research is a barometer. The data provides a comprehensive look at every variable measured; it [...]
