Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com Tonya Garcia from PR Newser reports on findings from CareerCast regarding the most ten most stressful jobs. Selected findings: Public relations officers were second on the list. Photojournalists were fourth. Newscasters (television and radio news presenters) ranked as fifth. Advertising Account Executives were sixth. Observation on the PR profession from the article, “This highly-competitive [...]
Http://LeonardSipes.Com I conversed with a reporter for well-known national news organization. The subject was media coverage of government (or at least my portion of it). The conversation was fun and honest but I asked if we within government were better at transparency and openness compared to past years. I expected a rather gratuitous answer of [...]
Http://LeonardSipes.Com Back in October I cited data from Walden University that said that eighty percent of Americans see digital technology as key to getting people involved in social change and 4 in 5 see digital technology as a “game-changer” for positive social change. Walden University offered a unique overview as to who gets involved in [...]
Http://LeonardSipes.Com The death of Steve Jobs brought endless attention to his legacy. Probably few can emulate his impact on our world. But was he a marketing genius? On one hand, he had to be. Look at any Consumer Reports computer review and see the rankings and prices of desktops and laptops. There are PC’s that [...]
Http://leonardSipes.Com Another interesting article from Media Post documents (laments?) the trials and tribulations of Martha Stewart. In an article titled, “Martha Stewart, Public Relations Failure by Drew Kerr,” the article addresses New York Magazine’s investigation of Stewart’s company: “You have a decision to make — do you cooperate or not, and how do you [...]
Today’s question–can you master skills you don’t have the day you start a job? Poynter (source below) asks whether or not former reporters successfully make the switch to the public relations industry. Most respondents to their survey agreed they do. I urge caution. Do great baseball players make great coaches? The obvious answer is no. [...]
Resources for Government Media Relations http://leonardsipes.com This list was created for a government and the media course at a state university with an emphasis on crime. It represents an array of material available via the internet and scholarly resources. It will be updated as new material becomes available. An emerging emphasis is placed on social [...]
http://leonardsipes.com Rules for Successful Government Media Relations State University Media Relations Course Outline Gentlereaders: What follows is an outline for a course on media relations I taught at a state university . Best, Leonard Sipes Please Understand This is the world’s biggest guessing game Experienced PA people violate most rules sometimes Being right 95 percent [...]
This article addresses the more general question of whether criminal justice agencies can have a favorable impact on public attitudes and perceptions.
