Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com I just did an article (link below) titled “Want contributions? Reach out to the socially connected tech community.” In it I used data from Pew Internet suggesting that those technically and socially inclined are willing and able to respond quickly to calls for contributions. Now the Columbian (WA, link below) offers a short article [...]
Http://LeonardSipes.Com This site is dedicated to government, associations and nonprofits and nothing stirs the soul of people in the latter two categories than fundraising; money moves public policy far more than ideology. The research below from Pew Internet is based on charitable giving during emergencies. Charitable donations from mobile phones have grown more common in [...]
Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind. The observations are limited but understandable considering the well-documented decline in traditional media use. There’s [...]
Http://LeonardSipes.Com Hello from Blog World You can look at ‘The Tablet Revolution” from the Pew Project for Excellence in Journalism as a microcosm of early adopters of new technology. There are some surprising results: Consuming news (53 percent) is more popular than social networking (39 percent). Just 14 percent have paid for news content. Another [...]
Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants. The survey looks at all forms of communication including television, newspapers, radio, the internet and [...]
Http://LeonardSipes.Com A lot of what we do in government, associations and nonprofits is to concentrate our social media efforts on older audiences. For those interested in older Americans the news is good; they have the highest percentage growth of social media use. But what about younger audiences; those growing up in a world where social [...]
Http://LeonardSipes.Com Pew reports (see below) that 28 percent of Americans are using location-based services. Is there a way that Government, associations and nonprofits can take advantage of these services? Businesses seem to be the obvious beneficiaries. My wife and I were traveling recently and looking for a restaurant. She searched her iPhone and found a [...]
Http://LeonardSipes.Com One third of Americans have a smartphone and half of all adult cell owners (51%) had used their phone at least once to get information they needed right away per new research from Pew. There are Asian countries where the majority of Internet searching comes from people using mobile devices. That will happen in [...]
LeonardSipes.Com Everyone who enters into the social media world goes through a series of steps that range from difficult to disconcerting. Creating a website accessible through mobile platforms is not one of them. While it’s important to have a strong and effective website, it’s equally important to make sure that the site renders well on [...]
