Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarter [...]
Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems. I have been associated with state and national media for over 30 years and I want to [...]
Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably is) the most insightful social media document of all time. This is the third article [...]
Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first article was based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be the most insightful social media document of all time. The essence is the media’s attempt to [...]
Http://leonardSipes.Com The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School may be the most insightful social media document of all time. The essence is the media’s attempt to master internet and social media based strategies “and” turn a profit at the same time. But the lessons [...]
Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind. The observations are limited but understandable considering the well-documented decline in traditional media use. There’s [...]
Http://LeonardSipes.Com Hello from Blog World You can look at ‘The Tablet Revolution” from the Pew Project for Excellence in Journalism as a microcosm of early adopters of new technology. There are some surprising results: Consuming news (53 percent) is more popular than social networking (39 percent). Just 14 percent have paid for news content. Another [...]
Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants. The survey looks at all forms of communication including television, newspapers, radio, the internet and [...]
