Public Relations and Social Media for Government and Non-Profit Agencies
Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably is) the most insightful social media document of all time. This is the third article [...]
Http://LeonardSipes.Com (PR and social media for government, associations and nonprofits) I wrote an article describing assistance from Google regarding assistance to nonprofits, see http://leonardsipes.com/kudos-to-google-help-for-nonprofits-and-associations/. Now, YouTube (owned by Google) is offering an array of incentives to encourage nonprofits to take advantage of its services. One of the challenges of working with nonprofits and associations is getting them to [...]
Http://LeonardSipes.Com I just did an article (link below) titled “Want contributions? Reach out to the socially connected tech community.” In it I used data from Pew Internet suggesting that those technically and socially inclined are willing and able to respond quickly to calls for contributions. Now the Columbian (WA, link below) offers a short article [...]
Http://LeonardSipes.Com This site is dedicated to government, associations and nonprofits and nothing stirs the soul of people in the latter two categories than fundraising; money moves public policy far more than ideology. The research below from Pew Internet is based on charitable giving during emergencies. Charitable donations from mobile phones have grown more common in [...]
Http://LeonardSipes.Com It’s rare when an article moves you to a thorough understanding of any issue but Adam Hartung’s “Why the Postal Service is Going Out of Business” in Forbes is one of them. The lessons also apply to all aspects of government, association and nonprofit service. As to the Post Office Hartung writes that, “There [...]
Http://LeonardSipes.Com When you create a site addressing the social media needs of government, associations and nonprofits, social change (and the mechanisms to accomplish change) matters. The people who follow my material are all interested in some aspect of social improvement. Walden University offers a unique overview as to who gets involved in social causes [...]
Http://LeonardSipes.Com We stated earlier this week that older individuals and Baby Boomers were the most involved in causes (I consider them the gold standard of causes due to their income and political clout). Several of you asked for additional demographics as to who supports causes. The data below again comes from Marketing Charts, one [...]
Http://LeonardSipes.Com “Marketing Charts” is a great place to get quick and useful statistics in chart fashion to understand social media and involvement in a variety of issues. Today’s Marketing Charts addresses demographics as to who gets involved in causes. The latest data is intriguing; older individuals and Baby Boomers are most involved. The difference is [...]
This article is from my other website (still in development) where I tell stories of people’s lives. See http://mylifeaudio.com . Note: MyLifeAudio.Com will always work within the budgets of associations and nonprofits. In some cases, we will provide services at cost. Http://LeonardSipes.Com I wrote an article addressing marketing for businesses. In essence, I suggested that businesses need [...]
Http://LeonardSipes.Com I presented at a conference last year and I stated that social media planning for governments and nonprofits had its limits. The term “plan” (in the way the advertising community uses it) may not apply to our circumstances. I suggested that the process of creating a well defined road-map may hamper our ability to serve and grow. [...]
