Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com Question: Is it time to admit that social media has multiple definitions and uses? Assertion: There are two types of organizations using social media; those who simply push information out and those who depend on people interacting to survive. Article: “Describe your sex life with a movie title,” was a recent post on my [...]
Http://LeonardSipes.Com I conversed with a reporter for well-known national news organization. The subject was media coverage of government (or at least my portion of it). The conversation was fun and honest but I asked if we within government were better at transparency and openness compared to past years. I expected a rather gratuitous answer of [...]
Http://LeonardSipes.Com Forbes offers another excellent article (see below) on how Twitter and additional social media platforms influence corporate decisions. The problem with the article is context and an understanding as to how information and opinions are generated. A related concern is the flow of information. We live in the age of social information where the [...]
Http://LeonardSipes.Com Happy New Year! I talk to people who are ready to give up their sites after one year of effort. I understand their concerns. My government sites pull almost 100,000 page views a month and sites I’ve assisted can get as many as 2,500 page views a day. But starting from scratch and establishing [...]
Http://LeonardSipes.Com Alternative title: The religious like the internet and see it as valuable to their efforts. The Pew Internet and American Life Project recently created a statistical overview of the internet use of those religiously active (see below). Those of us doing social media have always known that there are groups that interact well on [...]
Http://LeonardSipes.Com It’s rare when an article moves you to a thorough understanding of any issue but Adam Hartung’s “Why the Postal Service is Going Out of Business” in Forbes is one of them. The lessons also apply to all aspects of government, association and nonprofit service. As to the Post Office Hartung writes that, “There [...]
Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind. The observations are limited but understandable considering the well-documented decline in traditional media use. There’s [...]
Http://LeonardSipes.Com We have a reader’s question; how to make a public appearance without making embarrassing mistakes. We all have something in common with Republican presidential candidates Rick Perry and Herman Cain; we all make mistakes during speeches, public presentations and media interviews. Those of us in government, associations, nonprofits and everyone else finds public presentations both scary and difficult. First, [...]
Http://LeonardSipes.Com The death of Steve Jobs brought endless attention to his legacy. Probably few can emulate his impact on our world. But was he a marketing genius? On one hand, he had to be. Look at any Consumer Reports computer review and see the rankings and prices of desktops and laptops. There are PC’s that [...]
Is it too easy to be negative on Twitter?
by admin on December 12, 2011 · 0 comments
Http://LeonardSipes.Com I start getting concerned when I watch national news and the reporter cites Twitter messages as evidence of public sentiment. It’s equally interesting when professional friends express dismay when Twitter starts slamming their agencies. The report below from the Pew Research Center’s Project for Excellence in Journalism analyses social media coverage of the 2011 [...]