Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarter [...]
Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind. The observations are limited but understandable considering the well-documented decline in traditional media use. There’s [...]
Http://LeonardSipes.Com “The Atlantic” recently offered an article titled “How Has the Internet Changed in the Last 5 Years?” and included an incredible presentation from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers. Meeker’s report covers global digital trends including social, mobile and internet. She reports that time spent on social networking sites has [...]
Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants. The survey looks at all forms of communication including television, newspapers, radio, the internet and [...]
Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and CEO, AdAge A Trillion Pageviews for Facebook Digital Inspiration Why Hyperlocal News Is Better Than [...]
Outdated US Media Rules to Be Taken Off the Books Reuters Web Surfing Helps at Work, Study Says The Wall Street Journal StumbleUpon Delivers Half of U.S. Social Media Traffic ReadWriteWeb Public Relations Society of America
What’s your preferred format, radio or television? If you are going to create electronic media for your website or organization, what’s easier? Which format delivers the biggest bang for your buck? My choice is audio. An audio recordings are fairly easy to create and audio is web friendly. Even [...]
http://leonardsipes.com Rules for Successful Government Media Relations State University Media Relations Course Outline Gentlereaders: What follows is an outline for a course on media relations I taught at a state university . Best, Leonard Sipes Please Understand This is the world’s biggest guessing game Experienced PA people violate most rules sometimes Being right 95 percent [...]
So You Want to Podcast? Radio and Television Shows for the Internet provides fundamental lessons on creating and placing audio and video on the internet.
Social media sites are popping up everywhere as more and more agencies are starting to incorporate them into their media outreach efforts. We created our federal social media site 3 years ago, and believe that the site has provided concrete benefits to our agency.
