Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is whether non-commercial sites should adopt the same strategies? The bulk of visitors to any website [...]
Http://LeonardSipes.Com I just finished reading “How ‘Grammar Girl turned a single hobby podcast into a growing media network” from the Neiman Journalism Lab. Grammer Girl is a fresh, friendly little podcast (radio or television show for the internet) that’s wildly successful. For the rest of us who struggle mightily with our websites hearing how one [...]
Http://LeonardSipes.Com; a PR and social media site for government, associations and nonprofits. It’s not often the Google Gods come down from on high and tell us what makes a great website; they just keep repeating their mantra that what’s good for search and people is good for Google. Yep, it’s understood that websites and their [...]
Http://LeonardSipes.Com Holly Finn from The Wall Street Journal writes about Humanizing the Web where she addresses deeper meanings from the online experience. The Internet is blazingly fast with people who run madly from page to page; skimming and not reading. The pace is tiring and the online experience becomes less than satisfying. We yearn for [...]
Http://LeonardSipes.Com Alternative title: The religious like the internet and see it as valuable to their efforts. The Pew Internet and American Life Project recently created a statistical overview of the internet use of those religiously active (see below). Those of us doing social media have always known that there are groups that interact well on [...]
Http://LeonardSipes.Com This will be a short article with three links but packs a ton of punch. I took some heat from friends in social media when I wrote that search, not social media was the key to getting people to your website. But I also believe that social media is a key component of [...]
Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind. The observations are limited but understandable considering the well-documented decline in traditional media use. There’s [...]
Http://LeonardSipes.Com You and your organization have discussed a social media presence. You and staff are aware that two-thirds of Americans are currently engaged in social media and you note that almost all young people report social media use. For today’s communications needs and for those of the future, you decide to take the plunge. [...]
Http://LeonardSipes.Com It’s really easy to go to your share button at the end of your website article and place your new creation on Facebook, Twitter, LinkedIn and other social media sites. You even take time to create customized Twitter and Facebook pages. You do all this “but” you get little traffic from these sources to [...]
Are engaged and loyal audiences realistic goals for social media?
by admin on November 28, 2011 · 3 comments
Http://LeonardSipes.Com Well that sounds like a silly question. But it goes to the heart of what social media really is. It’s causing many to drop out of social media efforts. I read articles from the best and brightest in social media and I’m constantly being told that I need a loyal audience of engaged fans [...]