Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com I start getting concerned when I watch national news and the reporter cites Twitter messages as evidence of public sentiment. It’s equally interesting when professional friends express dismay when Twitter starts slamming their agencies. The report below from the Pew Research Center’s Project for Excellence in Journalism analyses social media coverage of the 2011 [...]
Http://LeonardSipes.Com This site is devoted to government, associations and nonprofits and some come to me with complaints about the number of young people they interact with. They want older audiences; people of influence; people who support causes. Older audiences are rapidly catching up with some of the highest percentage increases in social media use. [...]
Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership of a federal government agency. There was a point where we discussed the logistics of [...]
LeonardSipes.Com When I work with people new to social media, they envision thoughtful and probing comments as to the products and services they offer. They create a video or audio product or post a new article on their blog. They sit back and wait for the public to have their say. Their biggest concern is [...]
Battling the Bullies–Using Audio for Internet Reputation Management
by admin on May 14, 2012 · 0 comments
Http://LeonardSipes.Com Note: Good writers visualize their readers. I see a women/girl being the victim of internet bullies posting photos or salacious stories on Facebook and related social sites. This article is for her. There was an article in the New York Times addressing reputation management. The fundamental question was neutralizing negative articles or blog posts [...]