Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarter [...]
Http://LeonardSipes.Com CBS “Sunday Morning” (best news show on television) produced “Casting a Skeptical Eye” on April 1, 2012 stating, “No fooling – it’s April 1st, which means we should be extra skeptical about everything today. But correspondent Mo Rocca says with technology letting mis-information and myths spread so quickly, being skeptical is good advice every [...]
Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind. The observations are limited but understandable considering the well-documented decline in traditional media use. There’s [...]
Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries filled the room with massive energy and creativity. You can’t go to Blog World without [...]
Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants. The survey looks at all forms of communication including television, newspapers, radio, the internet and [...]
Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and CEO, AdAge A Trillion Pageviews for Facebook Digital Inspiration Why Hyperlocal News Is Better Than [...]
Outdated US Media Rules to Be Taken Off the Books Reuters Web Surfing Helps at Work, Study Says The Wall Street Journal StumbleUpon Delivers Half of U.S. Social Media Traffic ReadWriteWeb Public Relations Society of America
Local TV Newscasts Expanding–The New York Times Data is Making the Business Case for Twitter–Fortune The Google+ Factor: Battling for Social Network Supremacy–PRSA
Http://LeonardSipes.Com This report substantiates what we already know; video use is exploding on the Internet. Pew does their usual outstanding job of documenting changes in Internet use. But what does it mean for those of us in government, associations and nonprofits? It means that creating products via video is easier than ever with small [...]
What’s your preferred format, radio or television? If you are going to create electronic media for your website or organization, what’s easier? Which format delivers the biggest bang for your buck? My choice is audio. An audio recordings are fairly easy to create and audio is web friendly. Even [...]
