Public Relations and Social Media for Government and Non-Profit Agencies
Http://LeonardSipes.Com CBS “Sunday Morning” (best news show on television) produced “Casting a Skeptical Eye” on April 1, 2012 stating, “No fooling – it’s April 1st, which means we should be extra skeptical about everything today. But correspondent Mo Rocca says with technology letting mis-information and myths spread so quickly, being skeptical is good advice every [...]
Http://leonardSipes.Com I recently wrote http://leonardsipes.com/social-media-during-emergencies-are-you-ready-for-an-explosion-of-bad-information/ which addressed the potential for hundreds of thousands of social media posts during an emergency. This is not my first article on the subject and I have personally administered the public affairs response to scores of major incidents. Please let me make one thing clear from the beginning; I love [...]
Http://LeonardSipes.Com “Connecting America: Building Resilience with Social Media” from the Center for National Policy in Washington, D.C. is an interesting read about the post 9/11 world and the growth of social media. The focus is on emergency response to tragedies. The premise of the 26 pages can be summarized by stating that social media can [...]
Http://LeonardSipes.Com Pew reports (see below) that 28 percent of Americans are using location-based services. Is there a way that Government, associations and nonprofits can take advantage of these services? Businesses seem to be the obvious beneficiaries. My wife and I were traveling recently and looking for a restaurant. She searched her iPhone and found a [...]
Http://leonardSipes.Com I am a huge proponent of social media for government, nonprofits and associations. But the use of some aspects of social media during emergencies scares me. It’s not the concept; it’s the execution. As someone who has directed the media response to dozens of emergency-related events, I know how difficult execution can be. Accessing [...]
Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and CEO, AdAge A Trillion Pageviews for Facebook Digital Inspiration Why Hyperlocal News Is Better Than [...]
By Leonard A. Sipes, Jr. http://leonardsipes.com/ Notes: Republished due to the east coast earthquake of August 23, 2011.This article was prepared by the author for government and corporate personnel for a series of presentations on public relations. Most of us understand that emergencies will happen. Virtually every corporation or college or governmental entity has operational [...]
LeonardSipes.Com The state of the news media and what it means for public affairs. I was listening to TWIG (This Week in Google) hosted by Leo Laporte and featuring Gina Trapani (a web designer) and Jeff Jarvis (a professor of journalism). For those of you who listen to Leo’s shows, you know he represents the [...]
http://leonardsipes.com Rules for Successful Government Media Relations State University Media Relations Course Outline Gentlereaders: What follows is an outline for a course on media relations I taught at a state university . Best, Leonard Sipes Please Understand This is the world’s biggest guessing game Experienced PA people violate most rules sometimes Being right 95 percent [...]
Whet you need to know to prepare to deal with the media during major emergencies. How to create crisis communication plans.
