Spokespeople Can Save Your Agency
Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain, defend and admit errors…
Donald Trump, Public Relations, Charlottesville, And When to Shut Up
Subtitle Donald Trump and the rest of us need to understand when to offer complex explanations, and when to shut up. “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization”…
Trump, Comey, Leaks to the Media and Your Organization
Subtitles All organizations leak information to the media. Leaking behavior depends on the degree of internal disputes and the extent that employees feel that they can influence management. Yes, your boss talks to the media. Success With the Media I…
Final Tips For “The Art of the Interview” # Two
Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and…
Final Tips For “The Art of the Interview”
Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and…
Should You Participate in Talk Radio?
Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I…
Press Conferences-What to Wear-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation…
Have You Been Through Media Hell? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you…
Local Radio and Television Reporters: Fairer Than You Think
Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These observations, however, do not always…
Going Off-the-Record With Reporters-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form a hypothesis. It means they can use…
