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It’s Time To Rethink Criminal Justice Media Policies

Observations It’s time for law enforcement and corrections to understand that saying nothing to the media about an event and failing to put out false rumors can end in disaster. Yes, we don’t like or trust the reporters. Truth be…

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Police Take Back Their Image With The Lip Sync Challenge

Lip Sync Challenge Observations We’re not just talking about a couple thousand views, police lip sync videos are getting tens of thousands and in the case of Norfolk, millions. The response has been overwhelmingly positive. It’s time to take our…

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Police Use of Force And Public Relations

Article Explaining police use of force to those who have never been cops is challenging. Because of endless negative videos, it’s starting to get more difficult than ever. Author Leonard Adam Sipes, Jr. Retired federal senior spokesperson. His book: ” Success…

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Police Public Relations Stink

Observations Within law enforcement and the overall justice system, we are our own worst enemies through a lack of aggressive media and public relations. My book, “Success With The Media,” outlines a comprehensive, doable gameplan, Amazon I offer additional suggestions in…

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Spokespeople Can Save Your Agency

Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain, defend and admit errors…

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Creating Panic or Fake News With Video

  Observations What the Russians did during the election via social media was child’s play. Video equals truth; people find excuses to believe it’s true. There are people who create fake stories for power and fun. It’s a nightmare for…

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Trump-Fake News-Public Relations-The Media And Trust Are All Intertwined

Subtitles There’s a new paradigm in Presidential media relations. Why? How honest are we in government, business and the media? Bannon feels that the media will take any side but Trump’s, thus there is little to nothing to gain by…

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Federal Communicators, the Media and Donald Trump

Subtitles Have federal communicators and the media lost the confidence of the American people? We need to respect and serve the people we are communicating with. If we don’t, the backlash is considerable. Author Leonard A. Sipes, Jr. Thirty-five years…

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Media Relations Strategies: Winning the War-Taking A Hit-Moving Quickly

Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but…

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How Much Does The Federal Government Spend on Advertising-Public Affairs?

Subtitles: The federal government spends $1 billion annually on public affairs work, and allocates $500 million for salaries. Is federal spending on public affairs too much? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national…

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