Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Newspapers

Donald Trump, Your Organization and the Media

Editor’s Note It’s obvious that Donald Trump took on the media and won. I leave the contents of this post intact to remind me that I was wrong. Nevertheless, I believe that organizations cannot emulate the president-elect, see https://www.leonardsipes.com/media-relations-in-the-age-of-trump/. Best, Len….

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Can Spokespeople and Reporters Save Quality Journalism?

Subtitles Are we creating misleading news reports? Are organizations unwittingly killing influence and trust with the media? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved….

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Reaching Critical Communities through News and Social Media

Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news…

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Two Solutions for Journalism’s Most Pressing Digital Problems

Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems.  I have…

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Newspapers suck at social. Why are you different?

Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably…

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What if we were really good at social media?

Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first article was based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be the…

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Newspapers and the internet; the lessons we share

Http://leonardSipes.Com The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School may be the most insightful social media document of all time. The essence is the media’s attempt to master internet and…

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How do people get information about their community?

Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind….

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11 percent of Americas own tablets. What does it mean for your website?

Http://LeonardSipes.Com Hello from Blog World You can look at ‘The Tablet Revolution” from the Pew Project for Excellence in Journalism as a microcosm of early adopters of new technology.  There are some surprising results: Consuming news (53 percent) is more…

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The primary source for business, education and restaurant information is the Internet

Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants….

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