Blogs and Social Media Sites That Die
Http://LeonardSipes.Com Happy New Year! I talk to people who are ready to give up their sites after one year of effort. I understand their concerns. My government sites pull almost 100,000 page views a month and sites I’ve assisted can…
Some groups are internet savvy. Marketing to others is difficult
Http://LeonardSipes.Com Alternative title: The religious like the internet and see it as valuable to their efforts. The Pew Internet and American Life Project recently created a statistical overview of the internet use of those religiously active (see below). Those of…
Driving visitors to your website-Search strategies rule
Http://LeonardSipes.Com This will be a short article with three links but packs a ton of punch. I took some heat from friends in social media when I wrote that search, not social media was the key to getting people…
Relevancy and Government Service
Http://LeonardSipes.Com It’s rare when an article moves you to a thorough understanding of any issue but Adam Hartung’s “Why the Postal Service is Going Out of Business” in Forbes is one of them. The lessons also apply to all aspects…
How do people get information about their community?
Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind….
Is it too easy to be negative on Twitter?
Http://LeonardSipes.Com I start getting concerned when I watch national news and the reporter cites Twitter messages as evidence of public sentiment. It’s equally interesting when professional friends express dismay when Twitter starts slamming their agencies. The report below from the…
World View-Technology is Vital to Social Change
Http://LeonardSipes.Com Back in October I cited data from Walden University that said that eighty percent of Americans see digital technology as key to getting people involved in social change and 4 in 5 see digital technology as a “game-changer” for…
Why Do Social Media? The New Gold Rush.
Http://LeonardSipes.Com You and your organization have discussed a social media presence. You and staff are aware that two-thirds of Americans are currently engaged in social media and you note that almost all young people report social media use. For…
Children on Facebook
Http://LeonardSipes.Com This site is devoted to government, associations and nonprofits and some come to me with complaints about the number of young people they interact with. They want older audiences; people of influence; people who support causes. Older audiences…
Are engaged and loyal audiences realistic goals for social media?
Http://LeonardSipes.Com Well that sounds like a silly question. But it goes to the heart of what social media really is. It’s causing many to drop out of social media efforts. I read articles from the best and brightest in social…
