Is the Internet Killing the News Media?
LeonardSipes.Com Dear readers. As you are aware, I love the TWIT network at http://twit.tv . Two veterans of the network re-branded an existing show to focus exclusively on the world of social or digital media. What was “Net at Night”…
Distributing Video on the Internet via TubeMogul
LeonardSipes.Com Most people only think of YouTube when they’re creating and distributing videos on the Internet. YouTube is vital, but why stop there? Why not distribute to YouTube and lots of additional sites at the same time through TubeMogul? TubeMogul…
Accuracy and Social Media-Is Jeff Jarvis Right? The State of the News Media, 2011
LeonardSipes.Com The state of the news media and what it means for public affairs. I was listening to TWIG (This Week in Google) hosted by Leo Laporte and featuring Gina Trapani (a web designer) and Jeff Jarvis (a professor of…
Kudos to Google! Help for Nonprofits and Associations
LeonardSipes.Com One of the challenges of working with nonprofits and associations is getting them to see the value of social media. Some see a complex world of frequent blog posts, spam and comments they last encountered in middle school. Associations and nonprofits are…
The Internet and Campaign 2010
Pew Internet & American Life Project Overview 54% of adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while…
Smart Phones and Government/Nonprofit Communications. New Report from Pew
LeonardSipes.Com Everyone who enters into the social media world goes through a series of steps that range from difficult to disconcerting. Creating a website accessible through mobile platforms is not one of them. While it’s important to have a strong…
Spam and Comments on Social Media Sites. Why You Hate Them.
LeonardSipes.Com When I work with people new to social media, they envision thoughtful and probing comments as to the products and services they offer. They create a video or audio product or post a new article on their blog. They…
Having fun with government social media and YouTube
LeonardSipes.Com Now there’s a contradiction for you-having fun with government social media. In my 30 years of government public relations, fun doesn’t enter the conversation all that often. Granted, my work is for the criminal justice system, but I’ve partnered with public affairs…
Governments that share information are better liked by citizens
LeonardSipes.Com Social media and the amount and quality of information offered to citizens can play a major role in how government agencies are perceived. The Monitor Institute and the Pew Internet Project’s report below dramatically illustrate the differences. For example,…
The Best Video on Social Media
LeonardSipes.Com See the link below from YouTube regarding a wonderful video on social media. If you have to explain or justify the concept to others, this will do it. See http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Also see the link to Common Craft videos on the right side of…