Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: September 2011

More on who gets involved in causes

  Http://LeonardSipes.Com We stated earlier this week that older individuals and Baby Boomers were the most involved in causes (I consider them the gold standard of causes due to their income and political clout). Several of you asked for additional…

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Who Supports Causes? Older People and Baby Boomers Lead

Http://LeonardSipes.Com “Marketing Charts” is a great place to get quick and useful statistics in chart fashion to understand social media and involvement in a variety of issues. Today’s Marketing Charts addresses demographics as to who gets involved in causes. The…

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Student Use of Digital Media for News Exploding

Http://LeonardSipes.Com A lot of what we do in government, associations and nonprofits is to concentrate our social media efforts on older audiences. For those interested in older Americans the news is good; they have the highest percentage growth of social…

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Short blog posts rule the Internet.

Http://LeonardSipes.Com We know from research that shorter is better. My government social media presence, however, throws this concept out the window with 30 minute television and radio shows and blog entries that are actually full-blown articles printed in national publications….

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28% of all American adults use mobile or social location. Can government use these tools?

Http://LeonardSipes.Com Pew reports (see below) that 28 percent of Americans are using location-based services. Is there a way that Government, associations and nonprofits can take advantage of these services? Businesses seem to be the obvious beneficiaries. My wife and I…

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Asking for Comments and Links for New Websites and Blogs

Http://LeonardSipes.Com A standard method of introducing yourself and your new website and blog is to contact others within your field and ask for comments and the possible exchange of links. There are endless debates and suggestions as to driving traffic…

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Age Differences Rule the Internet. Half of all Americans use Social Media

Http://LeonardSipes.Com A new report from Pew (see below) documents the dramatic rise in the use of social media and that most are satisfied by the experience. But as to who uses social media sites the most, age rules. When it…

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