Is social media really social?
Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership…
“Sound is going to be bigger than video”
Http://LeonardSipes.Com “The Atlantic” recently offered an article titled “How Has the Internet Changed in the Last 5 Years?” and included an incredible presentation from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers. Meeker’s report covers global digital trends…
Half of Americans are watching internet video. It needs to be part of your on-line strategy.
Http://LeonardSipes.Com There are endless reports about the ever increasing presence of video in our digital world. Another from Nielsen is below. The truly amazing thing is the presence of YouTube and the ability of having a free hosting source for your video…
Steve Jobs-Marketing Genius?
Http://LeonardSipes.Com The death of Steve Jobs brought endless attention to his legacy. Probably few can emulate his impact on our world. But was he a marketing genius? On one hand, he had to be. Look at any Consumer Reports computer…
Search Engine Optimization and Marketing Simplified
Http://LeonardSipes.Com I help run a variety of government websites that produce high numbers of page views. After multiple years of success, and after helping others create and market websites, I received a challenge. “Your success is partially based on the…
Restoring faith in government communication
Http://LeonardSipes.Com This site addresses public relations and social media for government, associations and nonprofits thus we explore a variety of digital technologies and PR issues to increase our presence and ability to serve. But nothing I’ve done in 20 years…
Comcast Cares? Government versus Corporate Customer Service
Http://LeonardSipes.Com I read a newspaper article this morning about long wait times at government offices. As someone who spent over 30 years representing government and as someone who writes articles about government, association and nonprofit social media and PR, customer…
Social Media Vital to Social Change: Government Predicted to have Smaller Role
Http://LeonardSipes.Com When you create a site addressing the social media needs of government, associations and nonprofits, social change (and the mechanisms to accomplish change) matters. The people who follow my material are all interested in some aspect of social…
The primary source for business, education and restaurant information is the Internet
Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants….
