Steve Jobs-Marketing Genius?
Http://LeonardSipes.Com The death of Steve Jobs brought endless attention to his legacy. Probably few can emulate his impact on our world. But was he a marketing genius? On one hand, he had to be. Look at any Consumer Reports computer…
Search Engine Optimization and Marketing Simplified
Http://LeonardSipes.Com I help run a variety of government websites that produce high numbers of page views. After multiple years of success, and after helping others create and market websites, I received a challenge. “Your success is partially based on the…
Restoring faith in government communication
Http://LeonardSipes.Com This site addresses public relations and social media for government, associations and nonprofits thus we explore a variety of digital technologies and PR issues to increase our presence and ability to serve. But nothing I’ve done in 20 years…
Comcast Cares? Government versus Corporate Customer Service
Http://LeonardSipes.Com I read a newspaper article this morning about long wait times at government offices. As someone who spent over 30 years representing government and as someone who writes articles about government, association and nonprofit social media and PR, customer…
Social Media Vital to Social Change: Government Predicted to have Smaller Role
Http://LeonardSipes.Com When you create a site addressing the social media needs of government, associations and nonprofits, social change (and the mechanisms to accomplish change) matters. The people who follow my material are all interested in some aspect of social…
The primary source for business, education and restaurant information is the Internet
Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants….
More on who gets involved in causes
Http://LeonardSipes.Com We stated earlier this week that older individuals and Baby Boomers were the most involved in causes (I consider them the gold standard of causes due to their income and political clout). Several of you asked for additional…
Who Supports Causes? Older People and Baby Boomers Lead
Http://LeonardSipes.Com “Marketing Charts” is a great place to get quick and useful statistics in chart fashion to understand social media and involvement in a variety of issues. Today’s Marketing Charts addresses demographics as to who gets involved in causes. The…
Student Use of Digital Media for News Exploding
Http://LeonardSipes.Com A lot of what we do in government, associations and nonprofits is to concentrate our social media efforts on older audiences. For those interested in older Americans the news is good; they have the highest percentage growth of social…
Short blog posts rule the Internet.
Http://LeonardSipes.Com We know from research that shorter is better. My government social media presence, however, throws this concept out the window with 30 minute television and radio shows and blog entries that are actually full-blown articles printed in national publications….