Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Year: 2013

Twenty-Fifth Wedding Anniversary

Http://LeonardSipes.Com and Twenty-seven years ago a young women made the winter trek from Chicago to Baltimore. She left everything behind to protect her child. There was no hesitation. She lived with her mother across the street.  I watched her from…

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Can Social Media Achieve Your Goals?

Http://LeonardSipes.Com and Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems…

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Brand and Public Relations. Are You a Google?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when…

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The Washington Center is Seeking Speakers

Colleagues: Dario Sotomayor <Dario.Sotomayor@twc.edu> at the Washington Center for Internships and Academic Seminars is looking for speakers in Washington, D.C. I am speaking to a group from Central America in early May on social media. He is looking for additional presenters….

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More from Google on Nonprofit–Association Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Please see three articles focusing on Google and nonprofit–association social media. Hint–Google “really” wants you to open a Google+ account (their version of Facebook/Twitter) and contribute. Google+, Google search and YouTube will have an increasing impact on associations and…

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President Obama on Social Media and the Boston Bombings-Lessons for the Rest of Us?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com There has been a healthy debate on this site and LinkedIn on the use of social media during emergencies. The discussion centers on two points: Social media has the potential of doing great damage during an emergency through the…

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Death and Your Social Media Legacy

From my other website at Http://MyLifeAudio.Com An article from the Washington Post (below) addresses all the possible avenues for your social media presence when you die except one-your own website. People invest a lot of time and effort creating a presence…

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Why You Need To Consider Audio for Your Social Media Outreach

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I’ve hosted and produced radio and television shows for both broadcast and the internet for over twenty years. The use of audio is, by far, my favorite medium. Audio is easy to produce, inexpensive and easily transportable via the…

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Marketing Associations and Nonprofits-An Internet Based Strategy

From my other website at Http://mylifeaudio.com . I wrote an article addressing marketing for businesses. In essence, I suggested that businesses need to establish a personal relationship with the customer. I stated that people buy from people, not businesses. It’s the same…

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What is Social Media?

Http://LeonardSipes.Com and It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented…

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