Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: October 2016

Donald Trump, Your Organization and the Media

Editor’s Note It’s obvious that Donald Trump took on the media and won. I leave the contents of this post intact to remind me that I was wrong. Nevertheless, I believe that organizations cannot emulate the president-elect, see https://www.leonardsipes.com/media-relations-in-the-age-of-trump/. Best, Len….

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Media Relations Strategies: Winning the War-Taking A Hit-Moving Quickly

Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but…

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How Much Does The Federal Government Spend on Advertising-Public Affairs?

Subtitles: The federal government spends $1 billion annually on public affairs work, and allocates $500 million for salaries. Is federal spending on public affairs too much? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national…

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The “Smoke Blowers” and Others Who Influence Media Decisions

Subtitles: Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…

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