Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: March 2017

Wiggle Room-Playing Hardball With Reporters-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your job is to provide “wiggle room,” and as much flexibility as possible for your executives. Despite everything that I have said about minimizing confrontations…

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Do Media Interviews Make You Nervous? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Understand that you’re going to be nervous during media interviews. Extensive practice (and the confidence that comes with it) is your best defense. Holding my…

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Facebook Media Relations Public Relations The Art of the Interview

Reporters Often Know More Than You Think-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to…

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Media Relations Public Relations The Art of the Interview

Can You Write the Reporter’s Story? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success…

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The Art of the Interview-Your Boss Talks to Reporters Without Telling You

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your boss talks to reporters without telling you. Don’t blow off knowledgeable reporters. You’re not aware of the important stuff. Your boss doesn’t know. Your…

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