Press Conferences-What to Wear-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation…
Have You Been Through Media Hell? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you…
Local Radio and Television Reporters: Fairer Than You Think
Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These observations, however, do not always…
Going Off-the-Record With Reporters-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form a hypothesis. It means they can use…
Moving at Media Speed-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. One of the major problems for spokespeople is that they move at the speed of media when everyone else in the organization is moving at…
Google Rankings, Fred and Crime in America
The new “Fred” Google ranking update has cut the traffic for my “Crime in America” website in half (http://crimeinamerica.net). I have thirty-five years of speaking for national and state criminal justice agencies. I’m a former Senior Specialist for Crime Prevention…