Building Relationships is the Heart of Marketing
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…
Donald Trump, Public Relations, Charlottesville, And When to Shut Up
Subtitle Donald Trump and the rest of us need to understand when to offer complex explanations, and when to shut up. “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization”…
Do We Deceive When We Hire Spokespeople?
Subtitles You have to understand your spokespeople and what they go through to get good media results. If there were a “truth in advertising” clause in the hiring of public affairs officers, bureaucracies everywhere would be sued daily. Few responsible for hiring…