Police Take Back Their Image With The Lip Sync Challenge
Lip Sync Challenge Observations We’re not just talking about a couple thousand views, police lip sync videos are getting tens of thousands and in the case of Norfolk, millions. The response has been overwhelmingly positive. It’s time to take our…
Police Use of Force And Public Relations
Article Explaining police use of force to those who have never been cops is challenging. Because of endless negative videos, it’s starting to get more difficult than ever. Author Leonard Adam Sipes, Jr. Retired federal senior spokesperson. His book: ” Success…
Can Facebook Really Ban Criminal Activity?
Observations Facebook is banning violence, crime and criminal behaviors from its platform (see guidelines below). Social media is now a super-highway for mass murderers and their grievances. It’s also used for day-to-day criminal activity. Can offenders communicate criminal intentions without…
Police Public Relations Stink
Observations Within law enforcement and the overall justice system, we are our own worst enemies through a lack of aggressive media and public relations. My book, “Success With The Media,” outlines a comprehensive, doable gameplan, Amazon I offer additional suggestions in…
Media Wildly Incorrect Regarding Mass Shootings
Observations While there is an increase in mass shootings, it’s certainly not the one a day figures promoted by the media. Most of the data you hear and read about school crime and mass shootings is wrong. As of this…
Promoting West Virginia
First offered by The State Journal published by NCWV Media. NCWV is West Virginia’s leading news source for over 155 years, featuring in-depth coverage of news, sports and events. The article is a marketing and social media tribute to the…
Spokespeople Can Save Your Agency
Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain, defend and admit errors…
Marketing On A Limited Budget: Don’t Ask for Favors
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…
Marketing On A Limited Budget:Writing the Proactive Press Release
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…
Creating Panic or Fake News With Video
Observations What the Russians did during the election via social media was child’s play. Video equals truth; people find excuses to believe it’s true. There are people who create fake stories for power and fun. It’s a nightmare for…
