Deepfakes: Understanding The Risks, How To Spot Them
Article Reprinted with the permission of the PIO Toolkit team. PIO Toolkit Team Admin Aug 5, 2023 Deepfakes have become increasingly common and are now starting to impact every kind of communication. While it may not seem like it could affect…
Coronavirus And Crisis Communications
Highlights No one in law enforcement or emergency management is truly ready for the national, state and local coronavirus emergency and the potential for a massive disinformation effort. There have been times in the past when reporters got events woefully…
It’s Time To Rethink Criminal Justice Media Policies
Observations It’s time for law enforcement and corrections to understand that saying nothing to the media about an event and failing to put out false rumors can end in disaster. Yes, we don’t like or trust the reporters. Truth be…
Media Wildly Incorrect Regarding Mass Shootings
Observations While there is an increase in mass shootings, it’s certainly not the one a day figures promoted by the media. Most of the data you hear and read about school crime and mass shootings is wrong. As of this…
Creating Panic or Fake News With Video
Observations What the Russians did during the election via social media was child’s play. Video equals truth; people find excuses to believe it’s true. There are people who create fake stories for power and fun. It’s a nightmare for…
Breaking Bad News First: Kill The Lawyers
Subtitles Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X)…
Breaking Bad News First: Visuals-Press Conferences-Newspapers-When to Announce
Subtitles Breaking bad news first can put you in control of difficult circumstances. Great visuals are vital. No press conferences. When do you release bad news? Success With the Media I wrote, “Success With the Media, Everything You Need to…
Trump, Comey, Leaks to the Media and Your Organization
Subtitles All organizations leak information to the media. Leaking behavior depends on the degree of internal disputes and the extent that employees feel that they can influence management. Yes, your boss talks to the media. Success With the Media I…
Breaking Bad News First: The Press Release and Who Speaks
Subtitles Breaking bad news first can put you in control of difficult circumstances. The first thing to do is to thoroughly understand your subject matter. Write the release as a news story. Depending upon the complexity of the issue, this…
Trump, Comey, And The Need For One Spokesperson
Subtitles Do you want to influence the story? Then you need to talk to reporters. There are always different versions of the truth regardless of our determination to honestly answer questions. Confusion over facts is how organizations are injured,…