Target Smart Phone and Tablet News Consumers
Http://LeonardSipes.Com (a site for government, associations and nonprofits) Daily summaries of social media and news media related articles are offered through my Facebook page at http://www.facebook.com/LeonardSipes or via the Facebook button on this site. Thanks!!! Article: Concerned about reaching those involved in local issues? …
The Advantages of Government Social Media
Http://LeonardSipes.Com I was invited to Colorado by a federal agency as part of a group of experts in public relations and social media. Our goal was to revise a public relations manual for national training. The group leader asked me…
Measuring Success of Your Social Media and Website Efforts
Http://leonardSipes.Com “Marketing Charts” is one of my favorite places for quick explanations of social media and website development issues. For the people I work with, a common question is measuring success. The “Marketing Charts” article below addresses the issue through…
Are Web Contacts Worthless? More on the Quality Web
Http://LeonardSipes.Com There comes a time where you ask if any internet based contact is valid or worth the price of advertising. Page views increase “but” for many (i.e., newspapers, other media sites) requests don’t turn into profits because no one…
YouTube Video Length-Research States Shorter is Better
From Marketing Charts.Com (Source below) “While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study[download page] released in June 2012. And although YouTube campaigns…
Frequent Blog Posts and Social Networks Means Success Per Study
Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per…
Microsoft learns the ultimate art of deception from Apple
Http://LeonardSipes.Com From the Columbia Journalism Review: “Yesterday, Microsoft got a bunch of tech journalists to go to Hollywood for what it promised would be a major announcement: The company was launching its own tablet PC. And what a launch it…
TV Seen as Most Influential-Is the Internet Really That Powerful?
Http://LeonardSipes.Com I was listening to a “Social Media Today” podcast where guests addressed the wonders of social media and all things internet. It was a love fest about the power and impact of social and internet use. While I…
Reaching Critical Communities through News and Social Media
Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news…
Two Solutions for Journalism’s Most Pressing Digital Problems
Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems. I have…