Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Marketing

Business, fundraising, technology and social media

Http://LeonardSipes.Com I just did an article (link below) titled “Want contributions? Reach out to the socially connected tech community.” In it I used data from Pew Internet suggesting that those technically and socially inclined are willing and able to respond…

Share

Want contributions? Reach out to the socially connected tech community.

Http://LeonardSipes.Com This site is dedicated to government, associations and nonprofits and nothing stirs the soul of people in the latter two categories than fundraising; money moves public policy far more than ideology. The research below from Pew Internet is based…

Share

Yearning for a Quality Web Experience

  Http://LeonardSipes.Com Holly Finn from The Wall Street Journal writes about  Humanizing the Web where she addresses deeper meanings from the online experience. The Internet is blazingly fast with people who run madly from page to page; skimming and not reading….

Share

Social Can’t Compete with Traditional Media

Http://LeonardSipes.Com Forbes offers another excellent article (see below) on how Twitter and additional social media platforms influence corporate decisions. The problem with the article is context and an understanding as to how information and opinions are generated. A related concern…

Share

Blogs and Social Media Sites That Die

Http://LeonardSipes.Com Happy New Year! I talk to people who are ready to give up their sites after one year of effort.  I understand their concerns. My government sites pull almost 100,000 page views a month and sites I’ve assisted can…

Share

Some groups are internet savvy. Marketing to others is difficult

Http://LeonardSipes.Com Alternative title: The religious like the internet and see it as valuable to their efforts. The Pew Internet and American Life Project recently created a statistical overview of the internet use of those religiously active (see below). Those of…

Share

Driving visitors to your website-Search strategies rule

  Http://LeonardSipes.Com This will be a short article with three links but packs a ton of punch. I took some heat from friends in social media when I wrote that search, not social media was the key to getting people…

Share

Relevancy and Government Service

Http://LeonardSipes.Com It’s rare when an article moves you to a thorough understanding of any issue but Adam Hartung’s “Why the Postal Service is Going Out of Business” in Forbes is one of them. The  lessons also apply to all aspects…

Share

How do people get information about their community?

Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind….

Share

World View-Technology is Vital to Social Change

Http://LeonardSipes.Com Back in October I cited data from Walden University that said that eighty percent of Americans see digital technology as key to getting people involved in social change and 4 in 5 see digital technology as a “game-changer” for…

Share