PIO (Public Information Officer) Toolkit
The PIO Toolkit is a resource for everyone who works in public sector comms – law enforcement, emergency services, aviation, utilities, education, law… Featuring job vacancies, training, media management tools, and interviews with industry experts. www.piotoolkit.com is a community of…
Ukraine’s President Zelinsky’s Speech To Congress
My response to a national news source asking for an evaluation of Ukraine’s President Zelensky’s speech to Congress: I have 35 years of directing media and public relations for government. I’m a retired federal senior spokesperson. See my personal…
It’s Time To Rethink Criminal Justice Media Policies
Observations It’s time for law enforcement and corrections to understand that saying nothing to the media about an event and failing to put out false rumors can end in disaster. Yes, we don’t like or trust the reporters. Truth be…
Breaking Bad News First
Colleagues: InTime recently offered an article by me on breaking bad news first through an examination of the state of Maryland’s assumption of the Baltimore City Jail. The article is available at InTime. InTime is a scheduling and software company serving law…
Justice System: The Media Is Not Our Enemy
Observations Regardless as to your feelings about media relations and the justice system, reporters will let you influence them if you are seen as knowledgeable and trustworthy. It’s in our best interest to fully engage. American cops feel that they…
Police Take Back Their Image With The Lip Sync Challenge
Lip Sync Challenge Observations We’re not just talking about a couple thousand views, police lip sync videos are getting tens of thousands and in the case of Norfolk, millions. The response has been overwhelmingly positive. It’s time to take our…
Police Use of Force And Public Relations
Article Explaining police use of force to those who have never been cops is challenging. Because of endless negative videos, it’s starting to get more difficult than ever. Author Leonard Adam Sipes, Jr. Retired federal senior spokesperson. His book: ” Success…
Police Public Relations Stink
Observations Within law enforcement and the overall justice system, we are our own worst enemies through a lack of aggressive media and public relations. My book, “Success With The Media,” outlines a comprehensive, doable gameplan, Amazon I offer additional suggestions in…
Spokespeople Can Save Your Agency
Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain, defend and admit errors…
Marketing On A Limited Budget: Don’t Ask for Favors
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…