Deepfakes: Understanding The Risks, How To Spot Them
Article Reprinted with the permission of the PIO Toolkit team. PIO Toolkit Team Admin Aug 5, 2023 Deepfakes have become increasingly common and are now starting to impact every kind of communication. While it may not seem like it could affect…
Battling the Bullies–Using Audio for Internet Reputation Management
Http://LeonardSipes.Com Note: Good writers visualize their readers. I see a women/girl being the victim of internet bullies posting photos or salacious stories on Facebook and related social sites. This article is for her. There was an article in the New…
Is it too easy to be negative on Twitter?
Http://LeonardSipes.Com I start getting concerned when I watch national news and the reporter cites Twitter messages as evidence of public sentiment. It’s equally interesting when professional friends express dismay when Twitter starts slamming their agencies. The report below from the…
Children on Facebook
Http://LeonardSipes.Com This site is devoted to government, associations and nonprofits and some come to me with complaints about the number of young people they interact with. They want older audiences; people of influence; people who support causes. Older audiences…
Is social media really social?
Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership…
Spam and Comments on Social Media Sites. Why You Hate Them.
LeonardSipes.Com When I work with people new to social media, they envision thoughtful and probing comments as to the products and services they offer. They create a video or audio product or post a new article on their blog. They…