Creating Panic or Fake News With Video
Observations What the Russians did during the election via social media was child’s play. Video equals truth; people find excuses to believe it’s true. There are people who create fake stories for power and fun. It’s a nightmare for…
Content Creation Sucks-Podcasting Is the Answer
My original title: “Teamwork, Podcasting and Content Creation for Customer Service.” I’m not sure if this sounds like something from, “The Bureaucrats Guide to Jargonistic Government,” but creating content within the bowels of any bureaucracy is a topic of real…
Sipes Promoting County Through His Award-Winning Work
Sipes: ‘Preston County is uniquely suited for growth,’ Terra Alta resident promoting county through his award-winning work Leonard Sipes Jr. Leonard Sipes Jr. is using his expertise in promotions and marketing to get the word out about Preston County. by…
Create Great Content To Improve Government Customer Service
Create Great Content To Improve Government Customer Service Leonard Adam Sipes, Jr. The article below is a speech delivered on December 11, 2014 at the Digital Government Institute (http://www.digitalgovernment.com/)/Cgov ) Conference on improving customer service at the Ronald Reagan Building…
The New Audio and Video Producers-You Just Don’t Know We Exist
Http://LeonardSipes.Com There is a new generation of professionals creating audio and video. We are also creating and maintaining websites, shooting and editing photos and employing a wide array of new tech tools. What’s so special about us? We don’t have…
Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet
From my other website at Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life story or the story of your business, association…
Marketing Associations and Nonprofits-An Internet Based Strategy
From my other website at Http://mylifeaudio.com . I wrote an article addressing marketing for businesses. In essence, I suggested that businesses need to establish a personal relationship with the customer. I stated that people buy from people, not businesses. It’s the same…
Telling Your Story Through Audio or Video Builds Trust
From my other site at Http://MyLifeAudio.Com Do people trust you? Do people trust your business or organization? People buy from people, not businesses. While I have a hard time understanding this concept for all purchases, I know firsthand that many of…
Convincing Personal and Business Stories Need to be from the Heart
From my other site at Http://MyLifeAudio.Com Fast Company offers an interesting article titled, “Using Great Storytelling To Grow Your Business.” For me, the important paragraph is “The key to engage them is to use lots of “language of the senses,” or…
Mobile Technology and Charitable Giving
From my other website at Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Research from Pew on charitable giving suggests that people are ready and willing to use their socially connected tools to give to charities, especially during emergencies. As Americans become increasingly socially connected…