Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

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Are engaged and loyal audiences realistic goals for social media?

Http://LeonardSipes.Com Well that sounds like a silly question. But it goes to the heart of what social media really is. It’s causing many to drop out of social media efforts. I read articles from the best and brightest in social…

Why Facebook doesn’t send traffic to your website

Http://LeonardSipes.Com It’s really easy to go to your share button at the end of your website article and place your new creation on Facebook, Twitter, LinkedIn and other social media sites. You even take time to create customized Twitter and…

How not to screw up a speech or interview

Http://LeonardSipes.Com We have a reader’s question; how to make a public appearance without making embarrassing mistakes. We all have something in common with Republican presidential candidates Rick Perry and Herman Cain; we all make mistakes during speeches, public presentations and media interviews. Those of us…

Emergencies and Social Media: A Problem in Need of Solutions

Http://leonardSipes.Com I recently wrote https://www.leonardsipes.com/social-media-during-emergencies-are-you-ready-for-an-explosion-of-bad-information/ which addressed the potential for hundreds of thousands of social media posts during an emergency. This is not my first article on the subject and I have personally administered the public affairs response to scores…

Summary of Research Regarding Teens Online—The Future of Social

Http://LeonardSipes.Com Summary of Research Regarding Teens Online—The Future of Social The best research on  the online world of teens comes from Pew and the experience, while cautionary as to bullying,  is not as bad as others have made it out…

Social Media During Emergencies. Are You Ready for an Explosion of Bad Information?

Http://LeonardSipes.Com “Connecting America: Building Resilience with Social Media” from the Center for National Policy in Washington, D.C.  is an interesting read about the post 9/11 world and the growth of social media. The focus is on emergency response to tragedies….

Blog World, the Future of Social Media and the Average Schmuck

Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries…

11 percent of Americas own tablets. What does it mean for your website?

Http://LeonardSipes.Com Hello from Blog World You can look at ‘The Tablet Revolution” from the Pew Project for Excellence in Journalism as a microcosm of early adopters of new technology.  There are some surprising results: Consuming news (53 percent) is more…

Is social media really social?

Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership…

“Sound is going to be bigger than video”

Http://LeonardSipes.Com “The Atlantic” recently offered an article titled “How Has the Internet Changed in the Last 5 Years?” and included an incredible presentation from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers. Meeker’s report covers global digital trends…