Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

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The Care and Feeding of Spokespeople

Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and…

Breaking Bad News First: Kill The Lawyers

Subtitles Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X)…

Breaking Bad News First: Visuals-Press Conferences-Newspapers-When to Announce

Subtitles Breaking bad news first can put you in control of difficult circumstances. Great visuals are vital. No press conferences. When do you release bad news? Success With the Media I wrote, “Success With the Media, Everything You Need to…

Trump, Comey, Leaks to the Media and Your Organization

Subtitles All organizations leak information to the media. Leaking behavior depends on the degree of internal disputes and the extent that employees feel that they can influence management. Yes, your boss talks to the media. Success With the Media I…

Breaking Bad News First: The Press Release and Who Speaks

Subtitles Breaking bad news first can put you in control of difficult circumstances. The first thing to do is to thoroughly understand your subject matter. Write the release as a news story. Depending upon the complexity of the issue, this…

Final Tips For “The Art of the Interview” # Two

Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and…

Trump, Comey, And The Need For One Spokesperson

  Subtitles Do you want to influence the story? Then you need to talk to reporters. There are always different versions of the truth regardless of our determination to honestly answer questions. Confusion over facts is how organizations are injured,…

Final Tips For “The Art of the Interview”

Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and…

Should You Participate in Talk Radio?

Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I…

Press Conferences-What to Wear-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation…