Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Google

SEO

Google Rankings, Fred and Crime in America

The new “Fred” Google ranking update has cut the traffic for my “Crime in America” website in half (http://crimeinamerica.net). I have thirty-five years of speaking for national and state criminal justice agencies. I’m a former Senior Specialist for Crime Prevention…

Share

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or…

Share

Brand and Public Relations. Are You a Google?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when…

Share

More from Google on Nonprofit–Association Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Please see three articles focusing on Google and nonprofit–association social media. Hint–Google “really” wants you to open a Google+ account (their version of Facebook/Twitter) and contribute. Google+, Google search and YouTube will have an increasing impact on associations and…

Share

Kudos to Google and YouTube! Financial Help for Nonprofits and Associations

Http://LeonardSipes.Com (PR and social media for government, associations and nonprofits) I wrote an article describing assistance from Google regarding assistance to nonprofits, see https://www.leonardsipes.com/kudos-to-google-help-for-nonprofits-and-associations/. Now, YouTube (owned by Google) is offering an array of incentives to encourage nonprofits to take advantage…

Share

Suggestions from Google as to What Makes a Great Website

Http://LeonardSipes.Com; a PR and social media site for government, associations and nonprofits. It’s not often the Google Gods come down from on high and tell us what makes a great website; they just keep repeating their mantra that what’s good…

Share

Why Facebook doesn’t send traffic to your website

Http://LeonardSipes.Com It’s really easy to go to your share button at the end of your website article and place your new creation on Facebook, Twitter, LinkedIn and other social media sites. You even take time to create customized Twitter and…

Share
Nonprofits/Associations Social Media

Kudos to Google! Help for Nonprofits and Associations

LeonardSipes.Com One of the challenges of working with nonprofits and associations is getting them to see the value of social media. Some see a complex world of frequent blog posts, spam and comments they last encountered in middle school. Associations and nonprofits are…

Share