Marketing Efforts Don’t Always Work
Subtitle Marketing:“It’s your job to make the story come alive.” The bottom line of any proactive release is to give the media what they want and need. “Success With the Media” I wrote, “Success With the Media, Everything You Need…
Building Relationships is the Heart of Marketing
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…
Donald Trump, Public Relations, Charlottesville, And When to Shut Up
Subtitle Donald Trump and the rest of us need to understand when to offer complex explanations, and when to shut up. “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization”…
Do We Deceive When We Hire Spokespeople?
Subtitles You have to understand your spokespeople and what they go through to get good media results. If there were a “truth in advertising” clause in the hiring of public affairs officers, bureaucracies everywhere would be sued daily. Few responsible for hiring…
Do We Mislead When We Hire Spokespeople?
Subtitles You have to understand your spokespeople and what they go through to get good media results. Few responsible for hiring spokespeople know what makes a good public affairs officer. A crucial ingredient in understanding public affairs officers is…
The Care and Feeding of Spokespeople-Survival Skills
Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and…
The Care and Feeding of Spokespeople-At Odds with the Organization
Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and…
The Care and Feeding of Spokespeople
Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and…
Breaking Bad News First: Kill The Lawyers
Subtitles Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X)…
Breaking Bad News First: Visuals-Press Conferences-Newspapers-When to Announce
Subtitles Breaking bad news first can put you in control of difficult circumstances. Great visuals are vital. No press conferences. When do you release bad news? Success With the Media I wrote, “Success With the Media, Everything You Need to…