Should You Participate in Talk Radio?
Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I…
Press Conferences-What to Wear-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation…
Have You Been Through Media Hell? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you…
Local Radio and Television Reporters: Fairer Than You Think
Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These observations, however, do not always…
Going Off-the-Record With Reporters-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form a hypothesis. It means they can use…
Moving at Media Speed-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. One of the major problems for spokespeople is that they move at the speed of media when everyone else in the organization is moving at…
Wiggle Room-Playing Hardball With Reporters-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Your job is to provide “wiggle room,” and as much flexibility as possible for your executives. Despite everything that I have said about minimizing confrontations…
Do Media Interviews Make You Nervous? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Understand that you’re going to be nervous during media interviews. Extensive practice (and the confidence that comes with it) is your best defense. Holding my…
Reporters Often Know More Than You Think-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to…
Can You Write the Reporter’s Story? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success…
