Breaking Bad News First
Colleagues: InTime recently offered an article by me on breaking bad news first through an examination of the state of Maryland’s assumption of the Baltimore City Jail. The article is available at InTime. InTime is a scheduling and software company serving law…
Police Take Back Their Image With The Lip Sync Challenge
Lip Sync Challenge Observations We’re not just talking about a couple thousand views, police lip sync videos are getting tens of thousands and in the case of Norfolk, millions. The response has been overwhelmingly positive. It’s time to take our…
Police Use of Force And Public Relations
Article Explaining police use of force to those who have never been cops is challenging. Because of endless negative videos, it’s starting to get more difficult than ever. Author Leonard Adam Sipes, Jr. Retired federal senior spokesperson. His book: ” Success…
Police Public Relations Stink
Observations Within law enforcement and the overall justice system, we are our own worst enemies through a lack of aggressive media and public relations. My book, “Success With The Media,” outlines a comprehensive, doable gameplan, Amazon I offer additional suggestions in…
Spokespeople Can Save Your Agency
Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain, defend and admit errors…
Marketing On A Limited Budget: Don’t Ask for Favors
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…
Marketing On A Limited Budget: What We Can Do
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…
How to Market on A Limited Budget
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…
Marketing Tactics
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…
Marketing Efforts Don’t Always Work
Subtitle Marketing:“It’s your job to make the story come alive.” The bottom line of any proactive release is to give the media what they want and need. “Success With the Media” I wrote, “Success With the Media, Everything You Need…
