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Public Relations

Media Relations Strategies: Winning the War-Taking A Hit-Moving Quickly

Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but…

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The “Smoke Blowers” and Others Who Influence Media Decisions

Subtitles: Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…

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Is Your Organization Destroying Good Media Relations?

  Subtitles Your organization did nothing wrong, yet media coverage is negative? Is your organization difficult to represent? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…

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Can Spokespeople and Reporters Save Quality Journalism?

Subtitles Are we creating misleading news reports? Are organizations unwittingly killing influence and trust with the media? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved….

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Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media”

Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media” By Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Fourth in a series of articles on…

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Your Organization Hates Reporters # 3-Why I wrote “Success With the Media”

Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights reserved Article After thirty-five years of talking…

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Your Organization Hates Reporters#2-Why I Wrote “Success With the Media”

By Leonard A. Sipes, Jr. Retired national award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters#2-Why I wrote “Success With the Media” The Smoke Blowers-Second in a series of articles on organizations and the media….

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Your Organization Hates Reporters-Why I wrote “Success With the Media”

By Leonard A. Sipes, Jr. National award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters-Why I wrote “Success With the Media” (First of a series of articles on organizations and the media) There must be…

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Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s…

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Brand and Public Relations. Are You a Google?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when…

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