Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Social Media

It’s Time To Rethink Criminal Justice Media Policies

Observations It’s time for law enforcement and corrections to understand that saying nothing to the media about an event and failing to put out false rumors can end in disaster. Yes, we don’t like or trust the reporters. Truth be…

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Reporters Blasted For Inappropriate Social Media

Observations Reporters are taking heat for inappropriate social media posts. This comes on the heels of harsh journalistic criticism of posts in police social media pages. “Journalists don’t deserve a get-out-of-bigotry-jail free card just because they’re journalists.” Cops are never…

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Can Facebook Really Ban Criminal Activity?

Observations Facebook is banning violence, crime and criminal behaviors from its platform (see guidelines below). Social media is now a super-highway for mass murderers and their grievances. It’s also used for day-to-day criminal activity. Can offenders communicate criminal intentions without…

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Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net   leonardsipes@gmail.com Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national…

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Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are…

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Don’t Tick Off Socially Conscious Consumers-New Research

4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they characterize the types of people engaged in social…

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Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or…

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Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are…

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Need Time to Create Content? Use WordPress.Com

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in nature. What we NEED are discussions about creating the best possible content;…

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Social Media and Emergencies-A Solution for Out of Control Rumors

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy” documenting examples of social media misinformation (i.e., sharks swimming…

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