Spokespeople Can Save Your Agency
Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain, defend and admit errors…
Marketing On A Limited Budget: Don’t Ask for Favors
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…
Marketing On A Limited Budget: What We Can Do
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…
How to Market on A Limited Budget
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…
Marketing Tactics
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…
Marketing Efforts Don’t Always Work
Subtitle Marketing:“It’s your job to make the story come alive.” The bottom line of any proactive release is to give the media what they want and need. “Success With the Media” I wrote, “Success With the Media, Everything You Need…
Building Relationships is the Heart of Marketing
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…
Donald Trump, Public Relations, Charlottesville, And When to Shut Up
Subtitle Donald Trump and the rest of us need to understand when to offer complex explanations, and when to shut up. “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization”…
Do We Deceive When We Hire Spokespeople?
Subtitles You have to understand your spokespeople and what they go through to get good media results. If there were a “truth in advertising” clause in the hiring of public affairs officers, bureaucracies everywhere would be sued daily. Few responsible for hiring…
Do We Mislead When We Hire Spokespeople?
Subtitles You have to understand your spokespeople and what they go through to get good media results. Few responsible for hiring spokespeople know what makes a good public affairs officer. A crucial ingredient in understanding public affairs officers is…
