The Astounding Drop in Confidence in the Media and What it Means for Bloggers
Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In…
One Hour a Day Blogging
Http://LeonardSipes.Com There’s a large number of subject matter experts who try blogging and give up; it’s hard to see the benefits for you or your organization. Too much pain and too little gain….
Are SEO Experts Frauds? Key Steps to Search Engine Optimization
Http://LeonardSipes.Com This is a topic in more than a couple web forums. People I assist want to know more about search engine optimization (SEO) than any other topic. It’s as if people feel that there’s something magic about the “tricks”…
The Internet Audience You Seek May Not be the Audience You Get
Http://LeonardSipes.Com With the government, association and nonprofit websites I’ve assisted, the lesson seems to be that we seek one audience and often get another. There is something wonderfully democratic about the Internet. Virtually all…
Guides on Using Facebook
Awards-Crisis Management-Education On a recent post, I suggested that government agencies, associations and nonprofits should not use Facebook Profiles; it’s better to use Facebook Pages. Profiles are for everyday people communicating with friends, family…
Use Twitter to Reach Black and Hispanic Populations
Http://LeonardSipes.com Pew creates wonderful research on Internet use and there’s little to say here beyond what mainstream media has offered. Thirteen percent of online adults use Twitter representing an increase from a previously reported…
