Exposed to a variety of opinions on the Internet? Probably Not.
The Internet was supposed to be the ultimate platform for democracy; a way to be exposed to a wide variety of opinions. Years ago researchers declared that those with liberal arts college educations made the best leaders. People who sought…
47 of the 50 Governors are using Facebook and Twitter
This space addresses government, association and nonprofit use of social media and advanced public relations techniques. In past articles I addressed the great reluctance of these groups to engage in social media. What if I told you that 47…
Your Fear of Social Media-Don’t Stick Your Neck Out
Http://LeonardSipes.Com Fifth and final article on the fear some people in government, associations and nonprofits express when whey contemplate social media. In the first article I stated, “Media respects those who do social media. They like your willingness to engage….
Your Fear of Social Media—Your Older Target Audience is Within Reach
Http://LeonardSipes.Com Part four on the fear some people in government, associations and nonprofits express when whey contemplate social media. Entering social media now is like having an opportunity to get in on the ground floor of Google or Apple. If…
Your Fear of Social Media—I Don’t Have the Staff or Money
Http://LeonardSipes.Com Third in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. I listened to one of my social media podcasts where they were discussing the fact that tech-related conferences…
Your Fear of Social Media—I Don’t Know the Technology
Http://LeonardSipes.Com Second in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. You’re not a technocrat. Neither am I. Welcome to the club. Quite frankly, none of us are. We…
Your Fear of Social Media—It’s Too Hard to Understand
Http://LeonardSipes.Com First in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. People exchange information and photos in all sorts of informal groups. You learn from friends and associates their preferences,…
Interviewing People-Is it Easier to do Radio or Television?
What’s your preferred format, radio or television? If you are going to create electronic media for your website or organization, what’s easier? Which format delivers the biggest bang for your buck? My choice is…
