Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: August 2011

Social Media During Emergencies–An Unrealistic Expiation?

Http://leonardSipes.Com I am a huge proponent of social media for government, nonprofits and associations. But the use of some aspects of social media during emergencies scares me. It’s not the concept; it’s the execution. As someone who has directed the…

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Today’s Links: Social Media and Emergencies/Hurricanes, Facebook Pageviews, Hyper-local News

Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and…

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Today’s Links: Website Creation, StumbleUpon and Referrals, Guide to Google Plus, Twitter’s New Social Network

The Web Ain’t Dead Yet (And It’s Getting Easier to Create) Wired Does StumbleUpon Really Drive More Traffic Than Facebook? Mixed Media Why the Navy Likes Google+ Fast Company First Details About Lift, the Next Social Network From the Founders…

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Today’s Links—Earthquake and Social Media-Facebook Privacy-Website Comments

#Earthquake Aftershocks Spread on Social Media CNNMoney Facebook Moves Privacy Settings To Individual Posts, Photos And Profiles; Adds Place Tags All Facebook Huge Generation Gap Evident in Attitudes About Website Comments Poynter Public Relations Society of America

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Telling a Story is Key to Successful Promotions

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or…

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Preparing for Major Emergencies-East Coast Earthquake

By Leonard A. Sipes, Jr. https://www.leonardsipes.com/ Notes:  Republished due to the east coast earthquake of August 23, 2011.This article was prepared by the author for government and corporate personnel for a series of presentations on public relations. Most of us…

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Links of the Day: Fairness Doctrine Ends-StumbleUpon Sends Traffic-Web Surfing Helps

Outdated US Media Rules to Be Taken Off the Books Reuters Web Surfing Helps at Work, Study Says The Wall Street Journal StumbleUpon Delivers Half of U.S. Social Media Traffic ReadWriteWeb Public Relations Society of America

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Links of the Day-Local TV News Expanding-Twitter and Business-Google Plus

Local TV Newscasts Expanding–The New York Times Data is Making the Business Case for Twitter–Fortune The Google+ Factor: Battling for Social Network Supremacy–PRSA                    

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One Third of Americans Use Smartphones: Are You Ready?

Http://LeonardSipes.Com One third of Americans have a smartphone and half of all adult cell owners (51%) had used their phone at least once to get information they needed right away per new research from Pew. There are Asian countries where…

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Search and E-Mail Dominant Internet Activities, Social Media Gaining Rapidly

Http://LeonardSipes.Com Thirty years ago I was schooled by the largest advertising company in the country. They were conducting a national pro-bono advertising campaign for the Department of Justice. I was a subject matter expert providing technical expertise to the campaign….

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