Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: June 2012

YouTube Video Length-Research States Shorter is Better

From Marketing Charts.Com (Source below) “While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study[download page] released in June 2012. And although YouTube campaigns…

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Frequent Blog Posts and Social Networks Means Success Per Study

  Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per…

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Microsoft learns the ultimate art of deception from Apple

Http://LeonardSipes.Com From the Columbia Journalism Review: “Yesterday, Microsoft got a bunch of tech journalists to go to Hollywood for what it promised would be a major announcement: The company was launching its own tablet PC. And what a launch it…

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TV Seen as Most Influential-Is the Internet Really That Powerful?

  Http://LeonardSipes.Com I was listening to a “Social Media Today” podcast where guests addressed the wonders of social media and all things internet. It was a love fest about the power and impact of social and internet use. While I…

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Social journalism research helps explain how information is verified on Twitter | Poynter.

Social journalism research helps explain how information is verified on Twitter | Poynter. Continues articles on the difficulties of emergency media relations and social media verification. See “Emergency Media Relations” category on this site for additional articles.

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The Future of Video, Web TV and BlogWorld

 Http://LeonardSipes.Com The thousands attending June’s Blog World–New Media Expo left the Javits Convention Center in New York after three days of intense networking and strategy sessions. By-the-way, BlogWorld is shortening its name to New Media Expo, or NMX but by…

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