Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: August 2012

Manipulating Blogs and the Internet

Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of slime on both blogs and the mainstream media. The…

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Statistics on Supporting Social Change

Http://LeonardSipes.Com I recently offered an article titled  Social Media and Nonprofits Drive Social Change “If” Effective at https://www.leonardsipes.com/social-media-and-nonprofits-drive-social-change-if-effective/ . The 2012 Social Change Impact Report about the current state of social change around the world was commissioned by Walden University and conducted…

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Multi-channel marketing and social media

Http://LeonardSipes.Com When I worked on the McGruff-Take a Bite Out of Crime national media campaign as a criminological technical adviser, Saatchi & Saatchi (the pro-bono advertising company-world’s largest) brought me into the world of advertising and marketing. The deal was that they would teach me how to…

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Social Media and Nonprofits Drive Social Change “If” Effective

  Http://LeonardSipes.Com (a site for government, associations and nonprofits) Daily summaries of social media and news media related articles are offered through my Facebook page at http://www.facebook.com/LeonardSipes or via the Facebook button on this site. Thanks!!! Article: Nonprofits have a wonderful opportunity to involve people…

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